Mews to modernize operations and transform the guest experience across Ash Hotels’ growing portfolio  

Design-forward hospitality group unifies its tech stack with Mews to drive operational efficiency and personalization    

[New York, 23 September 2025] – Mews, the leading hospitality operating system, has been selected as the property management system for Ash Hotels, the award-winning US hotel brand renowned for restoring historic properties as rich community hubs. All five Ash properties – including Hotel Peter & Paul, The Siren, Neptune, Ulysses and the upcoming Shenandoah Mansions in Virginia – will be fully onboarded to the platform by the end of this year.  

Each Ash boutique hotel is rooted in local history and designed to immerse guests in the destination via authentic ties to the community that realize in everything from programming to brand-published destination guides. From landmark restorations to cinematic interiors, the group’s philosophy centers on preservation, storytelling, and community engagement.  

“We’re building a more streamlined, cohesive tech stack as we scale, and this partnership with Mews reflects that momentum,” said Corey Polyoka, President of Hotels at Ash. “Our team is excited to transition all our properties over to Mews, enabling us to align operations, harness guest insights and deliver exceptional experiences.”  

By implementing Mews’ modern property management system, Ash Hotels can eliminate time-intensive manual processes and gain the ability to share guest information seamlessly across its portfolio. Advanced reporting and guest intelligence tools will help teams identify VIPs and loyal travelers instantly, laying the foundation for a forthcoming loyalty program.  

“We have people who visit our properties 3-5 times a year, but previously, our teams had no way of knowing if someone had stayed elsewhere with us,” added Polyoka. “With Mews reporting, we’ll save time and ensure our staff have everything they need to recognize and reward loyalty.”  

“We’re thrilled to partner with Ash Hotels, equipping their teams with the tools for deep guest personalization and efficient collaboration across one-of-a-kind properties,” added Matt Welle, CEO of Mews. “By uniting their operations with Mews, Ash Hotels can focus on what matters most: authentic hospitality and meaningful connections with their guests.”  

Ash Hotels is exploring deeper integrated solutions – from unified payments to future-proof connectivity – as it continues to grow as a community-focused brand at the intersection of culture, history and technology.  

About Ash 

Founded in 2008 by CEO Ari S. Heckman and CFO Jonathan Minkoff, Ash is a portfolio of endeavors built on the belief that beauty moves culture forward. Initially launched as a staging business, Ash is now one of America’s most exciting hoteliers. Under the creative direction of Xavier Donnelly, Ash creates singular worlds to which you can inhabit and escape. Its hotels include Neptune in Providence, Hotel Peter & Paul in New Orleans, The Siren in Detroit, Ulysses in Baltimore and Shenandoah Mansions in Richmond. 

Learn more: ash.world | @ash.world 

Media contact: ash@dlx.co 

About Mews 

Mews is the leading platform for the new era of hospitality. Powering 12,500 Customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Goldman Sachs Alternatives, Kinnevik and Tiger Global Management to transform hospitality.   

Media Contact: press@mews.com